2008

Theme

The theme of the 2008 CBS Case Competition was excellence2. When you have done your best, excelled in your field and reached your goals - what is your next step? Improving on excellence requires inspiration, knowledge and determination.

 

Case

The case company for 2008 was B&O. B&O is one of Denmark’s most highly recognized and admired companies.  Primarily, B&O produces audio and video products, which are acknowledged as a quality standard both in terms of technology and design. B&O is an innovative company that continuously manages to develop new products making home entertainment a pleasant experience. In all companies there are potential for more, and this year’s case will be on the strategic possibilities of B&O.

 

Winner

Thammasat University (Thailand) won the case competition 2008

 

Participants

  • Tsinghua University (China)
  • Melbourne University (Australia)
  • Chinese University of Hong Kong (China)
  • Thammasat University (Thailand)
  • Copenhagen Business School (Denmark)
  • Bilkent University (Turkey)
  • Jacobs University Bremen (Germany)
  • NHH - Bergen (Norway)
  • McGill University (Canada)
  • University of California, Berkeley (USA)
  • University of Texas (USA)
  • Georgetown University (USA)
 
One of Case Competition's Preferred Partners
Statement
  • One of my most important tasks as a manager in the Compagnie de Saint-Gobain is to make sure that we can recruit the best talent to work in our global community of 180.000 individuals. Therefore we have chosen to cooperate with CBS Case Competition.
    - Jorma Toivonen, Compagnie de Saint-Gobain, Case Company 2003