The theme of the 2008 CBS Case Competition was excellence2. When you have done your best, excelled in your field and reached your goals - what is your next step? Improving on excellence requires inspiration, knowledge and determination.
The case company for 2008 was B&O. B&O is one of Denmark’s most highly recognized and admired companies. Primarily, B&O produces audio and video products, which are acknowledged as a quality standard both in terms of technology and design. B&O is an innovative company that continuously manages to develop new products making home entertainment a pleasant experience. In all companies there are potential for more, and this year’s case will be on the strategic possibilities of B&O.
Thammasat University (Thailand) won the case competition 2008
