Revealing of the case company – the case solving has begun!

Today, Wednesday, the competition began! The morning started with the presentation of the case company. Many thoughts had been shared doing the last few days and guesses made regarding the case company.





 
One of Case Competition's Preferred Partners
  • The Carlsberg Group has a long tradition in research and supporting educational institutions. We are proud to say that we have been participating in the CBS Case Competition from the very beginning and have always found it to be an astonishing event.
    - Roger Muys, SVP, Group HR
Statement
  • The competition is an excellent way to bridge the educational world of universities with the requirements and experiences of the business community; a stated priority aim of the Danish government.
    - Charlotte Sahl Madsen, Minister of Science, Technology and Innovation, 2010