Danmark - Denmark

Tivoli A/S is this year's case company. Tivoli is the oldest still operating amusement park in Europe. The company is no ordinary amusement park; it is also a national symbol and a symbol in the Danish society.

Today, the word Tivoli is synonymous with amusement park in the Scandinavian countries, which means that the brand has, like Band-Aid or Kleenex, become a so- called brandnomer. Tivoli is now entering its 167th season and has seen several changes over the years. Lars Liebst says: "I follow the mantra laid out by Tivoli's founder, Georg Carstensen; the construction of Tivoli is, so to speak, never finished."

The case revolves around looking for initiatives that will improve current operations, conceptual ideas for Tivoli's next revenue boost and strategies of how to further develop and capitalise on the Tivoli brand. He sees a vast number of possibilities for Tivoli, but he knows that it is not possible to do everything at once. To pick the right project at the right time is vital for the success of Tivoli.

Vice President - Finn Sture Madsen, will come and discuss the challenges for Tivoli. Here in particular: Tradition and renewal and Seasonal vs. All year business.

It is recommended to join this event, if you also plan to see the finals.

Danmark - Denmark by Case Company 2010

Thursday, 4 March at 14.00, SPs05

Copenhagen Business School
Solbjerg Plads 3
2000 Frederiksberg